AI is talking about your business.

Every report runs across ChatGPT, Gemini, and Claude— the three assistants people actually ask for local recommendations — and shows you each one's answer side by side, so you can see where they agree and where one gets you wrong. That side-by-side matters more than it sounds: these are separate systems drawing on different sources, so being described correctly by one tells you nothing about the other two. A restaurant can have perfect hours on Gemini and a two-years-stale phone number on ChatGPT at the same moment, and the owner would never know from asking just one. Verity checks all three on every scan rather than making you pick.

We pull your real business facts — hours, phone, address, and more — from your Google Business Profile, then compare them line by line against what each assistant says about you. Every mismatch is flagged per assistant, so a wrong phone number on ChatGPT doesn't hide behind a correct one on Gemini. Because the comparison runs against your actual profile rather than a guess about what “looks right,” the findings are specific enough to act on: not your information may be outdated, but ChatGPT is giving out your pre-2024 closing time, and here is the likely source. This does mean a business needs a Google Business Profile for us to check against — that is the reference point the whole report is built on.

Three scores — accuracy, visibility, and sentiment, each out of 100 — then the detail behind them: a per-assistant breakdown of every factual claim, the competitors each assistant recommends instead of you and how often, source attribution showing where a wrong claim likely came from, and a short, ranked list of what to fix first. The ranking is the part most owners use. Knowing that eleven things are wrong is not useful on a Tuesday afternoon; knowing which one is costing you bookings, and which page to correct to fix it, is. It's a to-do list, not a data dump.

Whenever you want. Run a scan by hand anytime, or turn on automatic monthly re-checks for any business — each one runs on the same date every month and uses one scan, so what AI says about you stays monitored without you lifting a finger. Monthly tends to be the right rhythm because these answers drift rather than break: a model updates, a directory gets re-crawled, and a detail that was right in March is wrong by June with nothing on your end having changed. Re-checking is also how you confirm a fix actually landed — correcting the underlying listing and then scanning again is the only way to see whether the correction reached the assistants.

Yes — add as many businesses as you like. Every scan — whether you add a business, run a check by hand, or let a monthly re-check run — uses one scan, and you spend them wherever they matter. Pro includes 5 scans a month and Max includes 20; if you need more, buy extra scans anytime, with or without a plan. There are no seats, no per-location tiers, and no contract: a two-location owner is usually fine on Pro, while an agency watching a dozen clients picks Max and tops up in a busy month.

No, and you should be wary of anything that claims otherwise. Nobody can edit what a model says directly — not us, not an agency, not the model's own maker on a per-business basis. What Verity does is show you which competitors get recommended instead of you, on which assistants, and how often, then trace the likely sources feeding those answers. Those sources — your Google Business Profile, directory listings, your own site — are things you can actually change. Fix them, re-scan, and see whether the answer moved. That is the honest version of the loop, and it is the one we built.

Traditional SEO tools measure where you sit in a list of blue links. Verity measures what an assistant says about you in a sentence— a different surface with different failure modes. You can rank first on Google and still have ChatGPT confidently give out your old address, because the assistant is summarizing sources it gathered at some earlier point rather than reading today's search results. Ranking tools won't surface that; they aren't looking at it. The two are complements rather than substitutes: your rank tracker tells you about the search page, and Verity tells you about the answer.

It doesn't change what an assistant says, guarantee placement in AI answers, or promise a score will improve — those aren't things any tool can honestly offer. It won't help much if you have no Google Business Profile, since that's the reference we fact-check against. And it's built for small and local businesses; a national brand with a PR team and a hundred locations has different problems than the ones we solve. We'd rather tell you that up front than sell you a subscription you'll cancel in a month.